It’s a good idea to learn a few online marketing skills if you are new to business, or don’t know how to reach customers via the Internet.
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Some skills that you will need to acquire include:
Search engine optimization allows you to drive traffic to your site for free by getting high rankings (first few results) in search engines, particularly Google.
Social media marketing. Social media marketing is all the rage these days. Customers and prospects are searching for businesses that resonate on social networks such as Twitter and Facebook.
Pay per click advertising. A list of paid ads appears directly under a Google search. These are above the organic results that you get from quality SEO. These paid ads are PPC ads that have been created by marketers. Here you can also run ads.
Video marketing has become a vital part of internet marketing as more people watch more online video. Video marketing can be a key part of any business’s marketing strategy.
There are many low-cost, or even free, online marketing courses that reputable organizations offer to help you get ahead.
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Google Digital Workshop
Google Digital Workshop is an online course in marketing that covers everything you need to know about digital marketing. It is free and geared towards beginners. If you want to market for others, you can become certified.
PPC University
WordStream, a PPC-focused online marketing company, offers this free online course. Their focus is on PPC and digital marketing skills, so it’s not surprising. This is a great benefit for you, as PPC is an integral part any online marketing strategy. Learn how to generate leads, test ads and optimize landing pages. Optimize conversion rates.
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Inbound Digital Marketing Course
This online marketing course by HubSpot Academy (available at Udemy) includes 38 sessions on digital marketing. It’s completely free. The topics covered include SEO, nurturing leads, and blogging. You can take the exam to receive an official certification after you have completed the program.
Facebook Blueprint Certification
Facebook is a cost-effective and efficient way to reach your customers and prospects. People are open to advertising on Facebook because they follow brands and companies that they like. There are over two billion people using Facebook worldwide. Facebook Blueprint Certification is an online marketing course that teaches you how to optimize and plan campaigns on Facebook and Instagram.
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Social Media Quickstarter Digital Marketing Course
Constant Contact’s online marketing course will teach you all about Facebook, YouTube and Pinterest as well as blogging. The programs are designed for beginners in Internet marketing. Think of them as Social Media 101. There is a strong emphasis on integrating email marketing with social media to increase leads and sales.